Fort Worth Real Estate Wants to be Global, Too — Trewly!

Published February 24, 2012 by Candy Evans

$1,950,000 on Hillcrest Street. in Fort Worth

Oh the battle for the high end real estate dollar is getting heated up in our sister city to the west, Fort Worth. Williams Trew, a high end Fort Worth residential real estate firm, is becoming an affiliate of Sotheby’s International beginning May 1. The company will be re-named Williams Trew Sotheby’s International Realty, the companies said officially Thursday.

This is a boutiquey- firm very much like Briggs Freeman Sothebys: Williams Trew is owned by Martha Williams, Joan Trew and Marshall Boyd. They have 80 agents across two Fort Worth offices.

The reason why is similar to the one when Briggs Freeman joined up with Sotheby’s: we live in a global world, and this affiliation means Williams Trew listings will be marketed on the Sotheby’s Realty website all over the world. For example, I walked into a Sotheby’s office in Park City, Utah this weekend and voila — saw BFS’s Dallas listings on the big screen! Williams Trew wants the wider exposure and referrals, they said, and want to benefit from the firm’s association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.

That Champs D’Or auction, for example, is happening through Sothebys.

I’ve put a call into Martha Williams to get the nitty gritty on what this means for the WT agents. I know what it means for the consumers: more marketing bang for your buck. She’s in a meeting with the Sotheby’s transition team as we speak, or, er, blog.

Sotheby’s International Realty, founded in 1976, has nearly 12,000 sales associates in approximately 580 offices in 42 countries and territories worldwide.

— Daily Local Real Estate Dish By Dallas Real Estate Insider — Candy Evans at CandysDirt.com