Do QR Codes Really Make a Difference When Marketing a Property?

Published April 20, 2012 by Joanna England

Blah, blah, blah — insert something snarky about the CueCat — blah, blah.

When it comes to QR (quick response) codes, I have to agree with this Phoenix Realtor: QR codes are not going to drastically change how Realtors market properties. The Internet already did that, so I can’t imagine a little pixelated box is going to help agents move listings any better than having a well-written MLS post with top-notch photos.

However, back in 2010, Coldwell Banker DFW wrote this bit of advertorial saying QR codes were the next great thing:

“This technology has great potential in the real estate industry as a way to give homebuyers the information they need the instant they want it, no matter where they are,” says Jan Loomis, vice president of marketing for Coldwell Banker Residential Brokerage – Dallas/Fort Worth. “With so many of us relying on our smart phones these days, we fully expect that QR codes will quickly become an indispensable tool for home shoppers here in the Dallas-Fort Worth markets.”

So, two years later, are QR codes really helping connect buyers and sellers, or are they another novelty, not unlike a certain barcode scanner?

— Daily Local Real Estate Dish By Dallas Real Estate Insider — Candy Evans at